“Start Here™”. The Story of Our White Collar Support Group’s™ New Tag Line & Branding Campaign, by Fellow Traveler Jeff Grant
Jeff Grant is a member of our White Collar Support Group™ that meets on Zoom on Monday evenings. There is little doubt that Nike’s tag line, Just Do It, has been an incredible success. There is hardly a person in any corner of the world that doesn’t recognize it, identify it with Nike, and relate…